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The application collects facial images (selfies) and facial biometric information derived from those images solely for identity verification and fraud prevention purposes. The facial image may be compared against the user's government-issued identity document to confirm that the user is the legitimate owner of the submitted identity document.

The collected face data is used exclusively for:

• Identity verification during customer onboarding (Know Your Customer / KYC).
• Comparing a user's selfie against the photograph on a government-issued identity document.
• Liveness detection to confirm that a real person is present and prevent spoofing or fraudulent account creation.
• Fraud prevention, security monitoring, and compliance with anti-money laundering (AML) and counter-terrorist financing regulations.
• Meeting regulatory obligations applicable to money transfer and financial services providers.

Face data may be shared only with Sumsub/GBG, that process the information on behalf of the company to perform identity verification and fraud prevention services.

Face data is not sold, rented, or shared for advertising purposes.

Face data is retained only for as long as necessary to:

• Complete identity verification.
• Meet legal and regulatory requirements applicable to financial institutions and money service businesses.
• Resolve disputes, enforce agreements, and prevent fraud.

The handling of face data is covered under the broader provisions for personal data in the following sections of the Privacy Policy:

• Definitions: explains what qualifies as personal and sensitive data.
• Processing Personal Data: outlines how data is collected, stored, used, disclosed, and erased.
• Data Protection and Privacy Principles: sets rules for notice, choice, onward transfer, security, and integrity of data.
• Data Retention: describes how long personal data is kept and the conditions for its retention.

"Personal Data means any information relating to a natural person who is identified or is identifiable by some number or characteristic..."

"Sensitive Data is a subset of Personal Data and (subject to local requirements) may include but are not limited to race or ethnic origin, religious or philosophical beliefs, political affiliations/opinions, trade union membership, health information, sexual orientation, disabilities, certain types of personal financial data, etc."

Face data is retained solely for compliance with applicable legal, regulatory, and record-keeping obligations. It is not stored indefinitely and will be securely deleted once the retention period required under applicable law has expired.

Face data is stored only where necessary to support identity verification processes, investigate suspected fraud, comply with applicable legal and regulatory obligations, and maintain records required for KYC verification.

The data is stored for the time period necessary to fulfill business purposes or as required under applicable laws and regulations. Information is securely destroyed once it is no longer needed for these purposes, and retention practices are aligned with legal, regulatory, and compliance obligations.

Face data may be shared with third-party identity verification and fraud prevention service providers engaged by Blessed Exchange solely for the purpose of conducting liveness checks and verifying customer identity.

Blessed Exchange shares face data with third-party identity verification providers exclusively to facilitate identity verification, conduct liveness detection, prevent fraud, comply with legal and regulatory obligations, and maintain the security and integrity of our services.

Blessed Exchange requires its third-party identity verification providers not to retain face data after completion of the verification process, except where retention is required by applicable law. Where retention is required by law, such providers store face data solely for compliance with legal and regulatory obligations and retain it only for the minimum period mandated by applicable law.